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SEO / SEM Associate
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企業名
智百特股份有限公司
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工作地點
台北市內湖區
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薪資
年薪1000000~2500000元
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工作內容
SEO Strategy and Execution
• Build and maintain keyword strategy for ZB across product pages, solution pages, and thought leadership content, aligned with target buyer personas.
• Own on-page SEO execution: titles, meta descriptions, headers, internal linking, schema, image optimization, and content structure.
• Partner with web and content teams to improve site architecture, navigation, and crawlability. Maintain clean redirect and canonical practices.
• Identify and fix technical SEO issues: index coverage, Core Web Vitals, site speed, broken links, structured data, and duplication.
• Develop a backlink and authority plan that fits B2B and technical audiences. Track link quality and avoid risky tactics.
SEM and Performance Marketing
• Plan, launch, and optimize SEM campaigns with clear objectives: awareness, lead generation, or event-driven demand capture.
• Manage budgets, bidding strategies, ad copy, extensions, and landing page alignment. Maintain strict relevance and quality score discipline.
• Build and iterate on conversion funnels, including landing pages, forms, gated assets, and CTAs. Work with BD to ensure lead routing is clean.
• Run continuous A/B testing for ad copy, creative, audience segments, and landing pages. Document learnings and apply them.
Analytics, Reporting, and Growth Ops
• Own measurement: GA4, Search Console, tag management, pixel hygiene, and conversion tracking integrity.
• Create weekly dashboards and monthly narrative reporting: traffic quality, rankings, CAC signals, conversion rates, and pipeline contribution.
• Implement UTM governance and ensure campaign attribution is consistent across channels and teams.
• Build a prioritized growth backlog, explicitly connecting actions to measurable outcomes.
Content Collaboration and Internationalization
• Partner with content team to produce search-driven content briefs with clear intent, outline, target keywords, and internal linking plan.
• Support localization across English and Mandarin content. Ensure translations maintain search intent and technical accuracy.
• Coordinate with subject-matter experts to ensure technical credibility while maintaining readability for decision makers.
智百特股份有限公司-使用1111轉職專區
https://central1111.com.tw/turn/