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通路行銷主任/資深專員 Trade Marketing Supervisor/ Sr Specialist
面試心得
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企業名
英屬維京群島商太古可口可樂(股)公司台灣分公司
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工作地點
桃園市桃園區
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薪資
月薪32000~45000元
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工作內容
We are global leading beverages companies that provide a broad and in-depth platform for talent development. As long as you’ve ambition, and are willing to take on the challenge, there’s lots of space and many opportunities for personal and career growth.
To be a partner of one of the best-loved brands ever, you need to constantly strive for “better2. And with that drive comes the knowledge you’re part of something bigger than yourself.
1. BTL plan development: to support for category growth and sales achievement by channel.
1) Ideas initiatives and making proposal (for KA prosing to customer).
2) Promotion discussion: to assist TMK leader in carrying out BTL & customized program, also working with cross team to ensure all activities are aligned with TMK/ brand &channel strategy as well as complying with legal and fit with market trend.
3) Own & in charge of channel/KA promotion calendar to help on perfect execution and sales achievement.
2. POSM development: based on shopper marketing principle, brief to art & agency, get approval in system and co-op with vendors to ensure quality and delivery.
3. Premium development: sourcing, communication, CPS control and dealing with vendors as well as to align with marketing guidance. Also to ensure quality and delivery.
4. Consolidate and execute trade marketing routine tasks.
BTL Program Development/Execution/ CPS control
• Support TMK leader to own key account promotion calendar and weekly meetings with key account to confirm details of activation.
• Shopper POSM/Toolkits: In-store test & execution, also work with shopper agency, POSM and toolkits vendor.
• Proceed & communicate w/ venders each POSM /toolkits/premium with lead-time control, production, and delivery to trade for execution.
Analysis & Research
• Support BTL Plan preparation.
• Support data and tracking the development by promotion calendar.
• Post-evaluation of the effectiveness of the promotion activities.
Trade Management/Communication
• Co-work with internal Art team & POSM/ toolkits/premium vender
• Monitor POSM, merchandising materials and logistic plans/progress that are required to support assigned promotions, marketing activities.
• Customized toolkits development.
System Maintenance & Approval
• POSM / Premium approval
• DME: Expenses management in system and tracking
• Compliance: contract management in system
Qualification Requirements:
Professional skills / Competence/ abilities required
• Windows office, activity planning ability, presentation skill, communication skill
• Basic Shopper knowledge and understanding,
• Communication and integration for complex managing with cross function team.
• Good for Microsoft Excel, Power-point, Word.
Related job experience requirement
• College graduate or above, major in advertisement and marketing.
• At least 3 years+ working experience for trade marketing, or AE in agency.
• Fluently in English speaking and writing.
Others:
Good logic and process-thinking. Good EQ. Growth mindset. Agility.
The most difficult/challenges to the position
• Flexible, responsible, willing to learn and able to support trade activation delivery.
• Frequently communicate with multi function teams to work out solutions and activation to
achieve sales target.
Working Location: major in Taoyuan head office
英屬維京群島商太古可口可樂(股)公司台灣分公司-使用1111轉職專區
https://central1111.com.tw/turn/