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品牌經營主理人 / Brand Ambassador
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企業名
台灣外牆建材製造有限公司
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工作地點
台中市南屯區
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薪資
月薪50000~0元
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工作內容
【工作內容】
• 品牌形象代言:作為品牌核心人物,親自參與品牌影音、產品教學、實測影片之出鏡與錄製,建立專業權威形象。
• 營運策略導向:分析線上線下營運數據,主導提升毛利與營收之行銷提案,直接對品牌獲利負責。
• 創意團隊領導:帶領並指導內部美工視覺團隊,確保品牌輸出物(視覺、網頁、型錄)符合品牌質感與銷售邏輯。
• 全媒體佈局:主導電商平台、自媒體(YT/FB/IG)之經營策略,強化數位影響力與導購成效。
• B2B 品牌提案:針對設計師、統包商及大型工案進行高端品牌溝通與行銷合作。
【工作待遇】
• 面議(經常性薪資達 50,000 元以上,具備實績者優渥面議)
【理想條件】
• 鏡頭表現力佳:熱愛鏡頭展現,口條清晰且具備極強的說服力與感染力。
• 具備行銷大腦:能將生硬的建築工法、產品數據轉化為具吸引力的商業語言。
• 具備團隊領導經驗:能與美工、技術人員溝通,並具備優異的視覺審美判斷力。
• 德國背景加分:具備德國工作/學習經歷,或能精準傳達德國工藝文化精神。
• 語言能力:中文流利,德文或英文精通者優先考量(外籍人士須具備流利中文溝通能力)。
[Job Responsibilities]
◆Brand Spokesperson: Act as the face of the brand; personally participate in the filming and recording of brand videos, product tutorials, and field tests to establish a professional and authoritative image.
◆Operations & Strategy: Analyze online and offline operational data; spearhead marketing initiatives to enhance profit margins and revenue; take direct responsibility for brand profitability.
◆Creative Team Leadership: Lead and mentor the internal graphic design and visual team to ensure all brand outputs (visuals, websites, catalogs) align with brand aesthetics and sales logic.
◆Omnichannel Strategy: Direct the management strategies for e-commerce platforms and social media (YouTube, FB, IG) to strengthen digital influence and conversion rates.
◆B2B Brand Pitching: Conduct high-level brand communication and marketing collaborations with architects, designers, contractors, and large-scale project stakeholders.
[Salary & Benefits]
Salary: Negotiable (Base monthly salary starts from NT$ 50,000+, with higher compensation packages available for candidates with proven track records).
[Ideal Candidate Profile]
◆Exceptional On-Camera Presence: Passionate about on-camera performance with clear articulation, strong persuasiveness, and charismatic delivery.
◆Marketing Mindset: Capable of translating complex construction methods and technical product data into engaging commercial narratives.
◆Team Leadership Experience: Proven ability to communicate effectively with designers and technical staff, coupled with an outstanding sense of visual aesthetics.
◆German Background (Preferred): Candidates with experience living or working in Germany, or those who can precisely convey the spirit of German engineering and craftsmanship, are highly encouraged to apply.
◆Language Proficiency: Fluent in Mandarin Chinese. Proficiency in German or English is a major plus. (Expatriates must possess fluent Mandarin communication skills).
台灣外牆建材製造有限公司-使用1111轉職專區
https://central1111.com.tw/turn/