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Product Marketing Manager-Outdoor
面試心得
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企業名
GARMIN 台灣國際航電股份有限公司
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工作地點
新北市汐止區
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薪資
月薪40000~55000元
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工作內容
Responsibilities:
1. Product & Market Intelligence:
• Become an expert in Garmin outdoor products, closely monitoring technology advancements and market trends.
• Master all functions of the outdoor product and remain vigilant for potential opportunities or gaps between the product and its market.
2. Defining Market-Fit Unique Selling Points (USP)
• Work closely with product and engineering experts to fully understand product features.
• Define unique selling points to develop compelling product stories for communication purposes.
3. Training and Support:
• Provide high-quality training, sales kits, competitor analysis, and essential content to the Asia marketing and sales teams.
• Ensure key messages are communicated effectively to promote the product successfully.
4. New Product Launch Coordination:
• Manage schedules for new product launches and coordinate the preparation of required assets.
• Collaborate with the global team, marketing planners, and Marcom to execute launches effectively in Asia.
5. Internal and External Coordination:
• Act as a bridge between engineering, marketing, and sales, coordinating internal and external efforts.
Requirements :
• Enthusiasm for outdoor activities is a plus; preference for candidates who regularly engage in sports such as marathons, triathlons, cycling, mountaineering, golf, diving, or other outdoor pursuits.
• Strong project management skills.
• Excellent English communication skills, including presentation and interpersonal abilities, with a willingness to openly discuss issues rather than leave them unresolved.
• A strong drive for results with proven leadership skills.
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